Shurooq Exhibits Investment Opportunities and Exceptional Experiences from its Top Tourism & Hospitality Projects at ATM 2019


Shurooq stand built to reflect high-end and authentic hospitality services offered at its top
hospitality projects
 Sharjah’s hospitality and leisure potential to be showcased to 40,000 visitors
 Shurooq’s eco-tourism projects on display will bring global attention and boost foreign
investments to Sharjah’s diverse natural landscapes and rich cultural heritage
For immediate release
Sharjah Investment and Development Authority (Shurooq)’s latest achievements and ongoing efforts to
developing the emirate’s tourism sector, and grow its position as one of the key global cities for leading
eco-tourism and luxury hospitality projects and experiences, will all be under focus at the upcoming
edition of the Arabian Travel Market (ATM 2019), which comes back to the Dubai World Trade Centre
(DWTC), between April 28 – May 1, 2019.
As part of the Sharjah Pavilion under the Sharjah Commerce and Tourism Development Authority’s
(SCTDA), Shurooq’s stand at ATM 2019 – Hall 4, Stand ME 4150 – will be inspired by the uniqueness
of its world-class offerings in leisure and tourism.
Celebrating its 12th consecutive participation at ATM 2019, Shurooq will be highlighting its stellar
portfolio of hospitality and eco-tourism projects such as Al Bait Hotel which is located at the Heart of
Sharjah, and is managed and operated by General Hotel Management (GHM), and three lodges under
‘Sharjah Collection’, that are managed and operated by “Mysk by Shaza”. The three lodges include Al
Faya Lodge in Mleiha, Kingfisher Lodge in Kalba, and Al Badayer Oasis in Al Badayer Desert, along
side with other projects including Mleiha Archaeological and Eco-tourism project, Al Noor Island and Al
Montazah Parks, as well as its picturesque Khorfakkan beach project. Additional tourism projects
developed by Shurooq showcased at ATM 2019 include products and merchandises from the “I Love
Sharjah” brand, in addition to offers and guide to the Sharjah City Sightseeing Bus tours.
Shurooq’s stand will be divided into two sections – where one section will be dedicated to Al Bait Hotel
with its offerings and authentic interiors, and another section will feature the services in the three
Sharjah Collection destinations and their unique experiences.
With these on offer, Shurooq’s overarching participation objective is to shed light on its diverse and
endless potential for its authentic and eco-tourism tourism projects, which has been matched by its
capability in delivering the finest hospitality and leisure experiences in compliance with top international

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Ahmed Obaid Al Qaseer, Chief Operating Officer of Shurooq, said: “We are always keen to participate
at this important regional event aimed at promoting the diversity of our offerings, experiences and
achievements within the tourism and travel industry in the region. We intend to make the most from this
platform while sharing with tourists and visitors looking for unique, authentic and exclusive experiences
through our special offerings and cultural experiences, which also contributes to the integrated efforts of
achieving the Sharjah Vision 2021, attracting more than 10 million tourists to the emirate by 2021.”
He added: “We are also participating in this major event to highlight our latest achievements and new
projects, which includes a range of projects launched by Shurooq in the tourism and hospitality sector,
and the ones that are being developed as collaborations either with government or private entities. All
these reflect the Authority’s vision and strategy to develop key tourism projects that strengthen the
emirate’s rich culture, and attract diverse investment opportunities in the emirate. This will also be the
foundation for a sophisticated infrastructure that will eventually improve the cultural and eco-tourism
Shurooq seeks to make the best use of the ATM platform to promote Sharjah’s investment-friendly
environment and its major cultural and leisure attractions as well as its highly sophisticated
infrastructure before 40,000 industry experts and visitors to attract more foreign investments into the
Founded in 2009, Shurooq is the driving force behind the transformation of Sharjah into an investment,
tourism and trading hub. Shurooq is mandated to evaluate and follow up tourism, investment and
heritage-related infrastructure projects, in addition to its participation in the emirate’s comprehensive
The authority also provides facilities for investors and all investment activities in collaboration with other
entities and authorities, by establishing a comprehensive information center that illuminates investment
opportunities in the emirate.

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